How it all started

Founder foto

"I grew up playing golf and always struggled to find outfits that I liked and were also comfortable to wear all day on the golf course. I never understood we had to wear non-stretchy, rigid materials with baggy fits while other sports have used high-quality technical fabrics that were a lot more flattering and comfortable. The idea to start Flairway coincided with my personal journey of finding my way back to the golf course after a couple of years of a break due to injuries. Returning to the game, I found that the women's golf wear industry is still not caught up to other sports in terms of materials, fits, and designs I was looking for. That is why I decided to launch Flairway Golf"- Zsofia Szurovszki, founder of Flairway Golf. 

From the idea to products 

The idea to start Flairway Golf came to me on 2021 New Year's Eve. We had the design ideas and the vision to fill the gap in the market. We spent the last 1.5 years finding the right suppliers and then finding the right fabrics to develop our first collection. We dedicated a lot of time designing and testing our products together with a team of professional and amateur female golfers to create the outfits women golfers deserve; to feel and look their best on the golf course. By leveraging their insights, using innovative technical fabrics, and employing advanced tailoring techniques, we are committed to creating the best-fitting feminine outfits with superior comfort for female golfers worldwide. 

We are so proud of our first collection and beyond excited to share it with you. We cannot wait for you to try our products and let us know how you feel wearing them.